Tuesday, March 16, 2010

LOGO JAM GO! (DISCUSSION)

So here's my offering to the Paper Jam Comics Collective Logo Jam - some type for comment/discussion or to amend or incorporate into other possible PJCC logo designs featuring jam jars, photocopiers, paper, etc...


The font is 'American Typewriter', customised a bit around the serifs and line thicknesses. I also tried putting 'comics collective' in other type or handwritten fonts, but in the end American Typewriter seems like a good font to me.

(amending post... more!)


Obviously, my jam jar is rubbish, and I think this should probably be hand drawn, but this is what i'd had in mind...


- Paul

9 comments:

Britt7094 said...

I think this is a nice choice of font. Feels right for us. :D

Gary said...

Yeah, American Typewriter's a dead nice font. I like the first one here. It's readable, simple, clear, Still legible when reduced, ticks all the boxes really.

Paul Thompson said...

I've added a jam jar - got some sketches of the same logo over a photocopier and torn notepaper. For logo usage, I reckon a 2D jam jar is the way to go. With Krak'l. Anyway, this is just a first pass for people to run with or not. I'm fairly sure that something like this, but hand drawn, could work well.

Andy said...

This is cracking! Well done Paul mate. EXACTLY what I meant in the e-mail. As nice as hand-drawn is, when it comes to logos I'm computers all the way. The covers can be as rough and hand-drawn as we like, but if there's a professional logo on there it'll make all the difference in people taking us seriously.

I actually really like the jam jar you've done here - it's clean and simple and you get the idea without having to make too big a thing out of the "jam" element. I'd be happy to keep that one as the final logo myself.

The jam jar design totally makes sense as well - we're a British group making and selling our own wares and there's nothing more quintessentially British than little old ladies making and jarring their own preserves to sell on stalls is there? That logo kind of sums up the nice 'little cottage industry' we have with our comics. Then, when we've lured them into a false sense of security WE POUNCE!

Andy said...

In addition, what would be cool with this jam jar logo is that we could change the colour of the text and the jar contents depending on what the colour scheme of the comic was. It's totally flexible.

Me likes.

Daniel said...

I showed Andy a design I did today and he seemed to really respond to the gingham homemade-style top I had drawn with a gingham design.

Andy said...

Yes, I did think it was rather good. The cloth top further put across the small press comics = homemade preserves analogy that I made in an earlier comment.

Whether adding further elements to the jar would just clutter it is another thing entirely.

And this is assuming other people like the jam jar design and agree it is the way to go.

Paul Thompson said...

Now what I'm thinking here, is that if we agreed on a strong typography as a badge with the full name on it (we should be proud of our ridiculously long name), we could sit that badge on other background objects and have a choice SO LONG AS they were all drawn in a similar style and took up the same space and shape.

A jam jar, a pack of pens, a photocopier, a torn piece of notepaper, or a comics page with panels and kirby krack'l could all be drawn in such a way as to take up the same rectangle.

That gives us a family or recognisable logo's, all tied up with the font/type choice.

There's a few points there for folks to disagree with, and may not like my version, but I reckon that could work in principle.

Daniel said...

I would say that I'm not a big fan of the family of logos idea. I think that might be a case of trying to sugar coat it for anyone who doesn't like the jam jar. If we can't get a good enough majority for the jam jar we should have something else, but at this stage I would say one logo is enough.
I'm all for the jam jar, by the way.
Once we have Paper Jam Film Collective and so forth; more logos. Very slight variations (a scary jam jar if we do a horror anthology, a smashed jam jar if we do the grannies of doom anthology etc) I'm all for. But one logo.